EU-China Economic Cooperation (EUCEC) Forum 2013

April 11th, 14–18h, Hall 13, Business Forum 2

2013 is a pivotal year for investment and trade relations between Europe and China. Not only does it mark the tenth anniversary of the China-EU comprehensive strategic partnership, it is also China’s first year under the leadership of Xi Jinping and Li Keqiang.

The Chinese economy is in the midst of a profound transformation towards higher labour productivity, consumption and sustainability. This provides European investors with unprecedented business opportunities but also formidable challenges such as increasing wages and a complex regulatory framework. Chinese confidence in the European market, on the other hand, has not been dented by the current period of uncertainty: At €7.8 billion, inbound investment in 2012 was higher than ever before.

Welcome and Moderation

Karl-Heinz Rudolph
Chairman of DCW Region Lower Saxony, German-Chinese Business Association (DCW)

New Leadership in China – what it means for EU-China business relations

Stephen Phillips
Chief Executive, China-Britain Business Council (CBBC) Chairman, EU-China Business Association (EUCBA)

YIWU – Zhejiang Province Your Key for a Strong Network in China Industrial Markets

Yiwu provides a new platform to open up new markets or to expand business in China for Industry Products like Production Materials and Machinery and Equipment for different applications.

Guocheng WANG
Director of Exhibition Management Office Yiwu Municipal People’s Government | Sponsor of Yiwu Fair Organisations

Peter Mattes
Consultant of Zhejiang China Commodities City Group Co., Ltd. | German Office Frankfurt

• Foreign Investments and dynamic development of Fairs in Yiwu
• Economic data of Yiwu City and Yiwu Permanent Fair
• Economic relationship and prospects between Yiwu and Europe

GRAND OPENING November 2013

• Yiwu International Production Materials Permanent Fair
• China Yiwu International Machinery Equipment Fair – ME Expo 2013

Fast-forwarding 1.3 billion people – A practitioner’s view on China’s changes in the past five years

Lutz Berners
Managing Director, Berners Consulting

• Major changes in economic and daily life
• Implications for foreign companies in China
• Looking ahead where is China going?

How to gain and retain Qualified Labour in China

Michael Maeder
Industrial Practice Leader China, Ward Howell International, Direct HR

• Talent situation of industrial professionals in China
• Recent HR trends, challenges and applied solutions
• Compensation status-quo and developments

North Rhine-Westphalia (NRW) – Leading Investment Location for Chinese Enterprises in Europe
北威州——中国投资在欧洲的首选之地

Most of Chinese companies – such as Huawei, ZTE and Sany – choose NRW to control their German or European operations.

Stephanie Beeres
Project Manager, NRW.INVEST

M&A in Germany – What Chinese Investors must know
在德国投资及并购——中国投资方必须知道的事

Dr. Kuang-Hua LIN
President & CEO, Asia-Pacific Management Consulting

• Why Acquisition/JV instead of Green field? Business consideration vs. Legal restrictions.
• Systematic search and selection of Targets
• Due Diligence process
• Final negotiation and Signing

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